I am honored to be named on the prestigious list of Top 25 event filmmakers in the world by EventDV Magazine. The list contains many friends in the industry who I am so proud to be a part of.
Adam Forgione | Storyteller
This party was completely off-da-hook. Sarah and her family went all out to make this the ultimate event of the year. It didn’t hurt that Sarah’s father happens to own one of the most succesful DJ companies in New York – EJ THE DJ
The most common question we get from a potential client is “How much does it cost?” Now its a very valid question to ask because after all weddings are very expensive and we generally have to keep everything in budget to afford what we want. Well the answer is very simple. We are as much as our clients are willing to pay us. It’s a simple concept of supply and demand. If our product was of low quality, we would not be able to stay in business charging what we charge. Although our average invoices range between $7,000-$10,000 we are able to charge what we charge because people do see the value in what we create. If we could, we would charge 5 times that amount because we honestly feel that what we do is worth that, but we also have to be realistic and charge a reasonable rate within our market so that we don’t price ourselves out of business.
The client knows what their priorities are when they start shopping for wedding vendors. The most important thing may be The Dress, or The Flowers, or The Venue, or The Church, or The Band, etc. What we usually hear from clients is “We didn’t know video could look like this, but its too late we spent our budget and only have $$$$ left. We cannot afford to book you.” Now if video was normally booked in the beginning stages of shopping for vendors, clients would be able to allocate their funds easier to afford our product after seeing high quality imagery that they did not realize existed, but unfortunately video is usually last on the list of shopping. So the answer is “Yes you can afford us. It’s just that you spent more of the budget on other products and services and less on this service.” Video turned into a low priority. And why not? We’ve all seen those 1980′s cheesy videos that everyone hates to watch for 2 hours. Thats whats been shoved in our faces for years. Thats all video is. I dont want that at my wedding. The reality is that more and more wedding film companies are doing more and more amazing work but it is still an industry in its infancy. If produced by the right company, wedding films can look stunning, they can tell a compelling story and bring tears of joy to the eyes of strangers who watch it. How much is that worth to you?
The fact is, most clients can afford a Pennylane Feature Film. It’s just not budgeted correctly in the beginning stages. Although flowers can change a bland room into amazing scenery, they will not last longer than 1 day. The cake will be eaten before the night has ended. The music will stop playing at the end of the night, and the reception venue will have another bride dancing her first dance tomorrow, but we will make you laugh, cry, smile, and feel for the rest of your life. We will help show your children and your grand children, what your wedding day was really like. They will laugh, they will cry, and they will get emotional. If you get emotional watching our films and do not even know the bride and groom, how would you feel if it was YOUR world? What is that really worth to you?
If I could, i would charge $5 for our films so everyone that wanted one can have one. But the reality is I have a family that I would love to spend more time with. I have a beautiful wife and 2 adorable daughters that I love. I told myself along time ago that I would learn how to be one of the best in my industry and make a damn good product that clients would see the value in. They would understand why it costs more than our competitors and if they could afford it, they would book it because they believed it was worth every penny. So I open this discussion up to all former Pennylane clients to help me explain the importance of a memory on film. A memory that should breathe life on the screen. Whether happy or unhappy, please post what your Pennylane film is worth to you now, please tell me how much you would have spent now? please tell me if you would have sacrificed your budget on something else materialistic to afford your film? Or whatever is on your mind. I am deeply curious about this topic.